Overview

A top-tier European telecommunications provider, known for its cutting-edge digital services, faced mounting challenges in maintaining strict data governance. With multiple business units funneling first-party data to both Tealium (for their Customer Data Platform) and Adobe Analytics (for performance insights), ensuring the integrity and security of every data transmission became a critical priority.

Challenge

The decentralized nature of their digital properties made it nearly impossible to track all first-party network calls. This lack of centralized oversight meant that errors in tag firing could lead to incomplete data collections, risking GDPR non-compliance and compromising personalized customer interactions. Without a reliable monitoring mechanism, the risk of inadvertently sending sensitive customer data or falling short of consent requirements was too high.

How Monita Helped

Monita’s solution was implemented across the entire digital ecosystem to:

• Global Monitoring: Deploy a robust monitoring script to log every 1st-party call to Tealium and Adobe across thousands of user sessions.
• Custom Governance Filters: Develop tailored filters for the data governance team, which flagged issues such as:
  • Tags firing without the correct consent context.
  • Personal identifiers being transmitted without proper data masking.
  • Outdated payloads originating from deprecated customer journeys.
• Real-Time Alerts: Establish an alert system that immediately notified teams when anomalies were detected.

Outcome

• Total Visibility: Achieved a centralized view of all first-party data transmissions.
• Compliance Safeguard: Identified and remediated four key consent governance violations, mitigating potential GDPR risks.
• Enhanced Data Quality: Improved the quality of data within the CDP, resulting in a 22% increase in usable customer records.

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